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dc.contributor.authorStehnei, Marianna-
dc.contributor.authorСтегней, Маріанна Іванівна-
dc.contributor.authorIrtyshcheva, Inna-
dc.contributor.authorKramarenko, Iryna-
dc.contributor.authorIshchenko, Olena-
dc.contributor.authorIrtyshchev, Oleksandr-
dc.date.accessioned2025-08-13T08:17:47Z-
dc.date.available2025-08-13T08:17:47Z-
dc.date.issued2025-
dc.identifier.urihttp://dspace.msu.edu.ua:8080/jspui/handle/123456789/12972-
dc.descriptionІnnovation-Oriented HR Strategy Transformation and Business Model Reengineering: Empirical Insights fromUkrainian Agribusiness / Marianna Stehnei, Inna Irtysheva, Iryna Kramarenko [et al.] // Marketing and management of Innovations : international multidisciplinary journal / Editor-in Chieff Lyulyov Oleksii. - Sumy : Sumy State University, 2025. - № 16(2). - P. 32-46.uk_UA
dc.description.abstractThis article explores the ongoing scientific discourse surrounding the transformation of innovation-oriented HR strategics and the reengineering of business models in Ukrainian agricultural enterprises amid the expansion of the digital economy. Particular emphasis is placed on the application of the integral strategizing paradigm and the use of the Tereshchenko model, which enables the integration of digital, value-based, and behavioural dimensions into a unified HR business architecture.uk_UA
dc.language.isootheruk_UA
dc.subjectHR strategyuk_UA
dc.subjectoptimizationuk_UA
dc.subjectinnovative business modeluk_UA
dc.subjectagricultureuk_UA
dc.subjectclusteruk_UA
dc.subjectfactor analysisuk_UA
dc.subjectintegrated vectorsuk_UA
dc.subjectdigital economyuk_UA
dc.titleInnovation-Oriented HR Strategy Transformation and Business Model Reengineering: Empirical Insights from Ukrainian Agribusinessuk_UA
dc.typeArticleuk_UA
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