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dc.contributor.authorKorolovich, O.-
dc.contributor.authorКоролович, Оксана Омелянівна-
dc.contributor.authorLiba, N.-
dc.contributor.authorЛіба, Наталія Степанівна-
dc.contributor.authorHolovachko, V.-
dc.date.accessioned2025-09-12T08:46:14Z-
dc.date.available2025-09-12T08:46:14Z-
dc.date.issued2025-
dc.identifier.urihttp://dspace.msu.edu.ua:8080/jspui/handle/123456789/13102-
dc.descriptionKorolovich O., Liba N., Holovachko V. Problems of adapting the theory and practice of accounting and marketing to modern realities / Korolovich O., Liba N., Holovachko V. // Інвестиції: практика та досвід : науково-практичний журнал / гол.ред. Ємельянов В.М. - Київ, 2025. - № 17. - P. 34-40uk_UA
dc.description.abstractIn conditions of high dynamism in economic processes and the rapid development of digitaltechnologies, the effective interaction between accounting and marketing theory and practicebecomes significant, as it provides the foundation for making managerial decisions that are adequateto modern challenges and for creating competitive advantages for enterprises.uk_UA
dc.language.isootheruk_UA
dc.publisherКиївuk_UA
dc.subjectdata exchangeuk_UA
dc.subjectобмін данимиuk_UA
dc.subjectbusiness process automationuk_UA
dc.subjectавтоматизація бізнес-процесівuk_UA
dc.subjectbig data analyticsuk_UA
dc.subjectаналітика великих данихuk_UA
dc.subjectprocessing timeuk_UA
dc.subjectчас обробкиuk_UA
dc.subjectlegislative barriersuk_UA
dc.subjectзаконодавчі бар'єриuk_UA
dc.subjectindicatorsuk_UA
dc.subjectпоказникиuk_UA
dc.subjectaccounting systemsuk_UA
dc.subjectсистеми облікуuk_UA
dc.subjectmarketing strategiesuk_UA
dc.subjectмаркетингові стратегіїuk_UA
dc.subjectspecialists in accounting and marketinguk_UA
dc.subjectфахівці обліку та маркетингуuk_UA
dc.titleProblems of adapting the theory and practice of accounting and marketing to modern realitiesuk_UA
dc.typeArticleuk_UA
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