Comprehension of culturally marked leximes through genuine text reading

Abstract

Modern higher education represents a field which, along with hard (professional) skills, should develop soft skills of future specialists. Being a teacher at secondary school, person must demonstrate a high level of cross-cultural awareness, be ready to pass this competence to younger generation. Many scientists consider genuine (authentic) text as the most appropriate tool at ESL classes, which can improve vocabulary and help understand culture and society of a target language. Culturally-marked lexis make up one of the biggest difficulties for students-philologists, who are required to know language material at advanced level. When mentioning genuine text in the context of preparing future philologists it moves the limited “reading-translation” idea, and shits towards deep analysis of advertising leaflets, linguistic comparison of postcards from past and present, online blogs and social posts etc.