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http://dspace.msu.edu.ua:8080/jspui/handle/123456789/9809
Title: | Development of business communications in the management of organizations |
Authors: | Lyzanets, Anzhela Лизанець, Анжела Гейзівна Mesko, Kristina |
Keywords: | communications business communications Internet communications means of Internet communications digitalization of business |
Issue Date: | 2021 |
Abstract: | The article examines the role and place of business communications in managing the external relations of organizations. The essence of business communications, their basic tasks, the main areas of application are revealed. The dependence of the applied types of business communications on the type of business entity activity, the, the type of market to which it enters, the target users of products (services), the organization image at the market. The expediency of wider usage of Internet communications in modern conditions of business digitalization is substantiated. The most widely used means of Internet communications have been systematized. The advantages of Internet communications usage to influence the target public groups and increase the efficiency of activities and management of the organization are indicated. |
Description: | Lyzanets, Anzhela Development of business communications in the management of organizations / Anzhela Lyzanets, Kristina Mesko // Міжнародний науковий журнал "Освіта і наука" / голов. ред.: Щербан Т. Д.; заст. голов. ред.: Jerzy Piwowarski; Гоблик В. В. - Мукачево-Ченстохова : РВВ МДУ; Академія ім. Я. Длугоша, 2021. - Вип. 2(31). - С. 164-169. |
URI: | http://dspace.msu.edu.ua:8080/jspui/handle/123456789/9809 |
Ebben a gyűjteményben: | Статті |
Fájlok a dokumentumban:
Fájl | Leírás | Méret | Formátum | |
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Development _of_ business_ communications_ in _the_ management _of _organizations.pdf | Development of business communications in the management of organizations | 434.21 kB | Adobe PDF | Megtekintés/Megnyitás |
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